Revenue operations that keep sales and marketing on the same numbers.
We build the systems, data, and reporting that connect marketing, sales, and customer success — so your whole revenue team works from one source of truth and a pipeline you can forecast.
What is revenue operations (RevOps)?
Revenue operations, or RevOps, aligns your marketing, sales, and customer success teams around one set of systems, data, and metrics. It owns the tooling, the lead-to-revenue process, and the reporting that ties activity to results — so handoffs are clean, the pipeline is trustworthy, and leadership can forecast with confidence. Code Consulting designs and runs the RevOps function for you, from CRM architecture to attribution.
The systems behind a pipeline you can trust.
CRM architecture & cleanup
A CRM structured around your funnel, with clean data, clear stages, and records you can trust.
Lead-to-revenue process
Defined routing, SLAs, and lifecycle stages so no lead slips and every handoff is clean.
Automation & workflows
Automate the repetitive operational work — assignment, follow-up tasks, data sync, and alerts.
Reporting & attribution
Dashboards and attribution that show what’s working and where revenue actually comes from.
How we build your RevOps engine.
Audit
We review your CRM, data, process, and reporting to find where revenue leaks.
Design
We design the systems, stages, and metrics your revenue team will run on.
Implement
We build it in your CRM, migrate and clean the data, and automate the workflows.
Operate
We run the reporting and tune the system on an ongoing basis as you scale.
Revenue operations, answered.
What does revenue operations actually cover?
RevOps owns the systems and process behind revenue: CRM setup and data, lead routing and lifecycle, automation, forecasting, and attribution — the connective tissue between marketing, sales, and customer success.
Is RevOps the same as HubSpot administration?
No. HubSpot or Salesforce is a tool RevOps uses; RevOps is the strategy and process behind it. We do both — see our HubSpot page for platform-specific implementation work.
Do you work with our existing CRM?
Yes. We work in HubSpot and Salesforce and integrate the rest of your stack, rather than forcing a migration you don’t need.
When does a company need RevOps?
When growth has outpaced your systems — leads slip through the cracks, data can’t be trusted, sales and marketing argue over the numbers, and forecasting is guesswork.